In his current role, Maxime is focused on building the Dealer Division and developing new avenues of growth for the home automation and security business, including establishing new business partnerships and sales channels. When he initially joined Fluent, Maxime was responsible for creating a new and innovative dealer model and establishing the new Dealer Division. Prior to joining Fluent, Maxime was VP of Sales at Protectron from 2009 to 2015. There, Maxime's team delivered exceptional growth using a multi-sales channel strategy which significantly exceeded the monitored security industry standard. This superior growth, combined with very low attrition, ultimately resulted in the sale of the company at a premium valuation (approximately $550 million). Maxime holds a Bachelor's of Commerce from HEC in addition to being a CFA holder.